Karlsson’s Gold Vodka had us at hello. Or rather the creative campaign to launch the brand, Unfiltered Ideas has entirely captured our attention – currently we prefer mezcal. We’re going to assume that Graham Jones and the team at PSFK pulled this one together. Kudos.
The Unfiltered Ideas website describes the program below;
“Welcome to UNFILTERED – a series of creative initiatives that celebrates material, craft and process. Born from the belief that the best ideas should be left unfiltered, UNFILTERED aims to champion uncompromised creativity at its purest.
The concept is simple, on an ongoing basis, we will partner with some of the most inventive creative minds at work today on raw, unvarnished projects in need of a little support. Because we believe that when working with ideas (and potatoes) it makes no sense to filter away the goodness. So we don’t.
In addition to curated collaboration, we’re giving you the chance to submit your own idea for our UNFILTERED series.”
The selection of Sight Unseen and Rich Brilliant Willing as the launch partners was quite tasteful.
We strongly advise you submit your own UNFILTERED idea.
Follow Karlsson’s Gold Vodka on twitter – use the hashtag #UNFILTERED to follow the campaign’s progress.
Don Hielo has 213 post(s) on Epicure Me | Curated Consumption for a Tasteful Lifestyle
